An Exploration-Based Approach to Improving UI Skills
Sep 25th, 2021
Photo by George Milton from Pexels
If you're new to the world of UI/UX, you might feel overwhelmed by the variety of roles. What's the difference between them, and what do they actually do? I was just as confused when I first started — so I totally get it!
One of the most common questions is: what's the difference between a Copywriter and a UX Writer? Both involve writing, but their goals and approaches are quite distinct. Let's break it down, starting with a quick introduction to UX Writing.
What is UX Writing?
UX Writing refers to crafting words within a product (like an app) that guide and enhance the user experience. Simply put, it’s about creating user-friendly content that makes navigating the app effortless and enjoyable.
Now, let's dive into the key differences between UX Writers and Copywriters.
Copywriter vs UX Writer
Choice of Words 💬
Choice of Words Implementation
Copywriters: Their primary goal is to sell. They use persuasive and enticing language designed to attract customers and drive sales.
UX Writers: Their focus is clarity. They craft straightforward and easy-to-understand content to ensure users can quickly grasp the meaning without confusion.
Communication Style 🔊
Copywriters: They focus on storytelling to communicate a brand's value or background, often weaving narratives to make a product more appealing.
UX Writers: They aim to create seamless conversations between the app and its users, translating technical or machine language into user-friendly terms that foster interaction.
Goal Orientation 📊
Copywriters: Their work is directly tied to business metrics. They aim to drive sales and improve performance through compelling copy.
UX Writers: While they also consider business goals, their main priority is the user. Their content ensures the product remains intuitive and user-centric.
Collaboration 👥
Copywriters: They often collaborate with marketing teams to align on sales strategies and gain insights into customer behavior.
UX Writers: They work closely with Product Designers or UI/UX Designers, focusing on shaping the product's design and interaction flow.