About

I'm a Product Designer who helps translate ideas into pixel-perfect, end-to-end product experiences. I've worked across different company types, from design studios and startups to corporate enterprises, which gives me a well-rounded view of how good design actually gets built and shipped.

I approach product design as an end-to-end process, covering product strategy, user research, user experience design, user interface design, visual design, and usability testing.

Black-and-white portrait of Rudi wearing a VR headset

Appearance

Alongside my design work, I've served as a mentor, speaker, and judge for various design communities and companies across Indonesia, driven by a genuine passion for sharing what I've learned with others.

Meme: "Explore a lot about me? Hire me"
Conducted the first seminar in college
Served as UI/UX judge at ITS campus faculty event
Become a UI/UX class instructor
Speaking at Institut Teknologi Sepuluh Nopember

Work Experience

  1. Bank SMBC

    Product Designer

    • Lead design operations for a team of 6 designers and 3 writers, driving consistent design quality and delivery pace across product squads
    • Own design system governance across web and mobile, auditing components and enforcing standards to support the delivery of 15+ MVPs across product squads
    • Support a copy-quality tool initiative for UX Writers, contributing user research and product requirements from concept through development and shipping
    • Support marketing CX through persona-based content tailored to different business customer segments

    Jul 2023 - Present

  2. Chamjo

    Co-Founder

    • Grew Chamjo to 125,000+ active users and 1.7M+ views over three years through continuous product, content, and growth initiatives
    • Led the revamp of Chamjo’s web app experience, driving ~115% growth in registered users while also lowering bounce rate
    • Own revenue growth across acquisition, free-to-Pro conversion, and retention, while partnering with the CEO on pricing, subscription strategy, and monetization decisions
    • Lead Chamjo’s content pipeline, day-to-day operations, and team execution, working cross-functionally across product, design, marketing, and business to drive sustainable growth

    Feb 2022 - Present

  3. Inixindo

    UI/UX Instructor

    • Guided students in mastering the foundational principles of UX design through structured lessons and practical exercises.
    • Provided students with the tools and insights to apply UX knowledge effectively in real-world professional environments.
    • Fostered an understanding of user-centered design principles to prepare students for impactful roles in the industry.

    Nov 2024 - Nov 2024

  4. SUB1 Design Studio

    Product Researcher

    • Conducted competitive analysis to define product value propositions
    • Developed illustration systems using Figma to enhance product consistency and efficiency
    • Ran structured usability testing sessions to iterate designs based on user feedback
    • Utilized Hotjar to analyze user feedback on website interfaces, informing iterative improvements

    Nov 2021 - Aug 2023

  5. Jobhun

    UI/UX Mentor

    • Facilitated one-on-one mentoring sessions, tailoring materials to each mentee’s specific goals and questions

    Sep 2021 - Sep 2022

  6. Furonto Design

    UI/UX Designer

    • Developed design systems to ensure consistency across products
    • Translated design briefs into user interface designs for web and mobile products
    • Collaborated with designers to brainstorm and develop new product concepts

    Dec 2020 - Dec 2021

  7. Floofi

    Founding Designer

    • Identify the MVP during the early stages of the startup
    • Conduct research on potential users
    • Build a prototype of the upcoming product

    Sep 2019 - Sep 2020